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Demand and supply planning works only when demand forecasts match what your supply chain can actually deliver. Most brands already forecast, yet the forecast and the supply plan are built separately, so the numbers look fine on paper and fail on the warehouse floor. IHL Group’s 2025 research estimates that retailers lose 6.5% of global

Summary :- Market share analytics measures how much of a category’s sales your brand captures, broken down by retailer, product and competitor. Unlike basic sales reports, it shows how you perform against the whole market, so you know whether you’re truly winning or just riding category growth. The blog explains key metrics such as market

Summary :  This forecasting services help businesses turn data into confident decisions. A team of analysts who use your past and present data, statistical and machine learning methods, and industry judgment to predict demand, revenue, costs and risk. The process runs from cleaning data and choosing models to building scenarios, validating against actuals and turning

Summary: Retail pricing analytics shows brands how price changes affect volume, margin, and profit. This blog covers elasticity, promo lift, competitor price gaps, and hidden margin leaks, along with a simple five-step workflow to get started. It also compares building an in-house team with working with an analytics partner. A brand runs a 20% promotion

Summary: Your sales rose by six percent this quarter but how much did you gain as a marketplace leader? Chances are the category grew by twelve percent. You fell behind the competitive benchmark. Retail market share analytics helps you answer questions about gains and losses and shows where to invest to grow your brand presence. Retail

Summary: A unilateral pricing policy (UPP) lets manufacturers set a minimum resale price and refuse to supply any reseller who sells below it, without ever negotiating or forming an agreement with that reseller. This “one-way notice” structure comes from the 1919 Colgate doctrine, which is still the legal foundation that keeps UPPs distinct from illegal

MAP vs UPP: 5 Proven Ways to Win on Price in 2026 MAP vs UPP is the pricing decision most US brands get wrong. MAP (Minimum Advertised Price) controls the price a retailer can advertise. UPP (Unilateral Pricing Policy) controls the price a retailer can actually sell for. MAP can be dodged with checkout discounts.

What Is Demand Planning? Function, Methodology, and Systems Explained What Is Demand Planning? Function, Methodology, and Systems Explained Demand Planning By Insights by Solaris  |  10 min read  |  Updated May 2026 Demand planning is the cross-functional process of translating a demand forecast into coordinated business decisions covering inventory, supply chain, finance, and marketing. It

In the world of business, people throw around terms like Business Intelligence (BI) and Business Analytics (BA) like they are the exact same thing. Dashboards here, reports there, analytics tools everywhere. But here is what nobody wants to tell you: mixing these up is costing you money and opportunities. This isn’t about fancy software tools

Demand Forecasting vs Demand Planning Picture this: You walk into a store during the holiday rush. Half the shelves are completely bare, yet the clearance rack in the back is overflowing with stuff nobody actually wants. That is not just bad luck. That is the brutal difference between knowing what might happen and actually doing

“We are spending more on promotions than ever before… but we are less sure they are working.” If that thought has crossed your mind in a board meeting, you are not alone — and you are not wrong. Promotions — discounts, festive bundles, buy-one-get-one offers — have long been the engine of FMCG growth. But

Welcome to the era where data wins deals. Sales analytics is the practice of collecting, measuring, and interpreting your sales data to forecast revenue, identify performance trends, and drive smarter decisions across your entire revenue team. Here at Insights by Solaris, we know that running a sales team used to rely heavily on intuition, charisma,