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Pricing Analytics Service for Retail and CPG Brands

Our Pricing Analytics Service helps you set and protect prices that maximize revenue without losing volume. We analyze price elasticity, competitor positioning, and promotional effectiveness, and we monitor for MAP and UPP violations that quietly erode your margin and brand positioning across every retail channel.

Price optimization that protects volume

We study how the market actually responds to your price, not how you assume it will, so you can raise price where demand allows and hold it where volume is fragile.

That means pricing decisions backed by elasticity data and competitor context, not guesswork. The result is stronger margin without the volume loss that reckless price moves cause.

What our Pricing Analytics Service includes

Our Pricing Analytics Service includes automated price monitoring across channels, including Amazon and Walmart Marketplace, with the seller identification and documented evidence your team needs to enforce policy before damage spreads.

A single retailer selling below your policy triggers a chain reaction: price-matching algorithms follow within days, your price anchor drops in the shopper's mind, and authorized retailers lose margin and shelf commitment.

MAP and UPP monitoring in 2026

UPP, the Unilateral Pricing Policy, is protected under the Colgate Doctrine in US antitrust law, which lets a brand decide who it sells to based on pricing behavior. Guidance from the Federal Trade Commission underpins how these policies work.

Marketplace sellers and dynamic pricing have made enforcement harder, so speed matters. As Gartner notes, real-time monitoring is now essential. Our Pricing Analytics Service catches violations in hours, not weeks.

Who our Pricing Analytics Service is for

Our Pricing Analytics Service supports CPG, consumer electronics, FMCG, and e-commerce brands protecting premium positioning and margin across US and UK retail.

Founded by former SharkNinja analysts, we understand how pricing integrity drives brand value in retail. You get real-time pricing intelligence through a plug and play model with analysts in your time zone, without an in-house team.

How our Pricing Analytics Service works

Our Pricing Analytics Service sets up automated price monitoring across every channel you sell through, then layers elasticity and competitor analysis on top. We identify who is breaking policy, document the evidence your team needs, and flag where a price move would grow revenue or quietly cost volume. Because the system already exists, you get full coverage in days, not quarters.

You receive real-time violation alerts, seller identification on marketplaces, elasticity and competitor context, and a regular review with an analyst aligned to your time zone. When a violation appears, you have the timestamps, screenshots, and seller detail to act within hours, before price-matching algorithms spread the damage across other retailers.

As you add channels and SKUs, the plug and play model scales with you, without added software for your team to run. The result is protected margin, protected retail relationships, and pricing decisions backed by hard evidence rather than instinct or a monthly manual spot check that always finds problems too late. Every alert is enforcement-ready, so your team spends its time acting on violations rather than hunting for them, and that combination of speed and evidence is what turns a pricing policy from a document into real protection.

Get started

Ask us to audit your prices across channels and our Pricing Analytics Service will show you where policy is leaking. Explore our promotion planning and market share analytics services, or read the retail analytics FAQ. Get a free scope today.

Ready to protect your margin and catch violations in hours?

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Frequently Asked Questions

What is the difference between MAP and UPP?

MAP controls the advertised price. UPP controls the actual selling price and is set by the brand alone. UPP is stronger but needs consistent enforcement, which a Pricing Analytics Service provides.

How fast can you detect a pricing violation?

Automated monitoring can flag violations within hours, giving you time to act before other retailers price-match.