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MAP vs UPP: 5 Proven Ways to Win on Price in 2026 MAP vs UPP is the pricing decision most US brands get wrong. MAP (Minimum Advertised Price) controls the price a retailer can advertise. UPP (Unilateral Pricing Policy) controls the price a retailer can actually sell for. MAP can be dodged with checkout discounts.

What Is Demand Planning? A Practical Guide for Retail and CPG Brands What Is Demand Planning? A Practical Guide for Retail and CPG Brands Demand Planning By Insights by Solaris  |  8 min read  |  Updated May 2026 Most supply chain conversations stop at the forecast. They shouldn’t. Demand planning is where the real work

In the world of business, people throw around terms like Business Intelligence (BI) and Business Analytics (BA) like they are the exact same thing. Dashboards here, reports there, analytics tools everywhere. But here is what nobody wants to tell you: mixing these up is costing you money and opportunities. This isn’t about fancy software tools

Demand Forecasting vs Demand Planning Picture this: You walk into a store during the holiday rush. Half the shelves are completely bare, yet the clearance rack in the back is overflowing with stuff nobody actually wants. That is not just bad luck. That is the brutal difference between knowing what might happen and actually doing

“We are spending more on promotions than ever before… but we are less sure they are working.” If that thought has crossed your mind in a board meeting, you are not alone — and you are not wrong. Promotions — discounts, festive bundles, buy-one-get-one offers — have long been the engine of FMCG growth. But