New Product Development Service for Retail Brands
Our New Product Development Service validates your ideas with deep consumer, competitor, and category insight, then tracks performance from launch so you can act before problems become permanent. Between 70 and 80 percent of new consumer products fail within two years, and most failures trace back to weak tracking, not weak products.
Why most new products fail
Brands that fail at retail launches share one pattern: they invest heavily in getting on the shelf and almost nothing in tracking performance once they are there.
By the time a quarterly report arrives, the window to save a struggling SKU has already closed. The absence of early data, not the product itself, is usually what sinks the launch.
What our New Product Development Service includes
Our New Product Development Service pressure-tests new ideas against real consumer demand, competitor activity, and category gaps, so you launch into space that exists rather than hoping.
That means fewer expensive misses and faster, more confident innovation cycles. Consumer data from NielsenIQ is often part of that validation, turned into a clear go or no-go picture rather than a raw report.
NPD tracking in the first 90 days
The first 90 days decide a SKU's future, because retail buyers judge new products on early velocity and decide within 8 to 12 weeks whether to expand, support, or delist.
We track weekly velocity, distribution quality, repeat purchase signals, and promotional lift from day one. As McKinsey research on innovation shows, early, disciplined measurement is what separates launches that scale from those that stall.
Who our New Product Development Service is for
Our New Product Development Service supports CPG, FMCG, consumer electronics, and retail brands launching new products into US and UK accounts.
Founded by former SharkNinja analysts who helped grow a brand from 2.2 billion to 4 billion dollars in three and a half years, we bring proven launch discipline through a plug and play model with analysts in your time zone, without an in-house research function.
How our New Product Development Service works
Our New Product Development Service begins before launch, validating the idea against real consumer demand, competitor activity, and category gaps, then sets up tracking so the first week of sales data is captured from day one. Because the framework already exists, you are tracking performance immediately, not weeks after the product ships and the window has narrowed.
You receive weekly velocity, distribution quality, repeat-purchase signals, and promotional lift, all reviewed with an analyst aligned to your time zone. When a launch is struggling, we help you diagnose why and build a data-backed recovery plan to bring to the buyer before a delisting review, not after.
As you launch more products, the plug and play model scales with you, without an in-house research team. The result is fewer expensive misses and more launches that earn the shelf space they were given, backed by the kind of first-90-day discipline that decides which new products survive. Getting that right early also strengthens your next buyer conversation, because a brand that shows up with clean first-90-day data earns expansion, while one that arrives empty-handed risks a quiet delisting.
Get started
Tell us what you are launching and our New Product Development Service will help you de-risk it and track it from day one. Explore our sales forecasting and strategy planning services, or read the retail analytics FAQ. Get a free scope today.
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Get a free scopeFrequently Asked Questions
Why do most new products fail at retail?
Usually weak tracking, not weak products. Brands invest in getting on shelf but not in monitoring performance, so they miss the window to fix a launch. A New Product Development Service closes that gap.
When should NPD tracking start?
Day one, ideally before the product ships, so the first weeks of sales data are captured immediately.