New product development research validates your ideas with deep consumer, competitor, and category insight, then tracks performance from launch so you can act before problems become permanent. Between 70 and 80 percent of new consumer products fail within two years, and most failures trace back to weak tracking, not weak products.
De-risk the launch before you commit
We pressure-test new ideas against real consumer demand, competitor activity, and category gaps, so you launch into space that exists rather than hoping. That means fewer expensive misses and faster, more confident innovation cycles.
NPD tracking in the first 90 days
The first 90 days decide a SKU’s future, because retail buyers judge new products on early velocity and decide within 8 to 12 weeks whether to expand, support, or delist. We track weekly velocity, distribution quality, repeat purchase signals, and promotional lift from day one, so you catch a struggling launch while there is still time to fix it and bring buyers a data-backed recovery plan.
Experience that has scaled real brands
Insights by Solaris was founded by former SharkNinja analysts who helped grow a brand from 2.2 billion to 4 billion dollars in three and a half years, including the launch discipline that makes new products stick Our plug and play model and US time-zone team deliver this without an in-house research function.
Who it is for
CPG, FMCG, consumer electronics, and retail brands launching new products into US and UK accounts.
Why do most new products fail at retail?
Usually weak tracking, not weak products. Brands invest in getting on shelf but not in monitoring performance, so they miss the window to fix a launch.
When should NPD tracking start?
Day one, ideally before the product ships, so the first weeks of sales data are captured immediately.