Promotion Planning Service for FMCG and CPG Brands

Our Promotion Planning Service helps you maximize ROI from every promotion by analyzing past campaigns, forecasting performance, and tracking execution. Most promo ROI drops because the data is disconnected, not because the promotions are bad, so we connect it and help you fund only the promotions that actually create demand.

Why promo ROI keeps dropping

The biggest promo mistake is counting every sale during a promotion as new. Without a baseline, a discount handed to people who would have bought anyway looks like success.

Promotional spend is growing faster than base sales in many categories while ROI falls. The fix starts with separating your natural and seasonal demand from real promotional lift.

What our Promotion Planning Service includes

Our Promotion Planning Service finds your true baseline, catches product cannibalization early, analyzes at the store level, and forecasts lift before you commit the budget.

Many promotions do not grow the brand, they just move volume around, pulling sales from your standard pack or forward-buying next quarter's demand. Data from NielsenIQ repeatedly shows how often that hidden cannibalization erodes returns.

Store-level promo insight for 2026

Not all stores respond the same way, yet many brands push the exact same promotion everywhere. A 15 percent discount with good placement can beat a 25 percent discount that is buried in the back of a store.

Analysis from Circana confirms that store-level clustering is where modern promo ROI is won. Our Promotion Planning Service invests your spend where the return is strongest.

Who our Promotion Planning Service is for

Our Promotion Planning Service supports FMCG, CPG, retail, and consumer brands whose trade and promotional spend is growing faster than results, across the US and UK.

Founded by former SharkNinja analysts, we treat promotions as the financial commitments they are, not just marketing campaigns. You get connected promo intelligence through a plug and play model with analysts in your time zone.

How our Promotion Planning Service works

Our Promotion Planning Service starts by rebuilding your true baseline, then measures each past promotion against it to reveal real incremental lift. We check for cannibalization and forward buying, cluster stores by how they actually respond, and forecast lift before you commit the budget. Because the model already exists, you get answers in days, not quarters.

You receive promotion-by-promotion ROI, cannibalization flags, store-level response clusters, and pre-launch lift forecasts, all reviewed with an analyst aligned to your time zone. Instead of copy-paste national deals, you invest where the return is strongest and stop funding discounts that only reward buyers you already had.

As your promotional calendar grows, the plug and play model scales with you, without added headcount or tools for your team to manage. The result is trade and promotional spend that finally works as a growth engine rather than a gamble you repeat each year and hope turns out better. Over a full year that shift compounds, because every promotion you run teaches the model more about how your shoppers and stores really behave. The brands that win the shelf are rarely the ones with the loudest promotions. They are the ones with the best-run ones, built on data rather than last year's habit.

Get started

Send us your last few promotions and our Promotion Planning Service will show you which ones actually made money. Explore our pricing analytics and sales analytics services, or read the retail analytics FAQ. Get a free scope today.

Frequently Asked Questions