Promotion planning helps you maximize ROI from every promotion by analyzing past campaigns, forecasting performance, and tracking execution. Most promo ROI drops because the data is disconnected, not because the promotions are bad. We connect it so you fund the promotions that actually create demand.
Find your true baseline
The biggest promo mistake is counting every sale during a promotion as new. Without a baseline, a discount handed to people who would have bought anyway looks like success. We separate your natural and seasonal demand from real promotional lift, so you know which promotions genuinely moved the needle and which just gave away margin.
Stop cannibalization and forecast before you fund
Many promotions do not grow the brand, they just move volume around, pulling sales from your standard pack or forward-buying next quarter’s demand. We catch cannibalization early and analyze at the store level, because a 15 percent discount with good placement can beat a 25 percent discount that is buried. Then we forecast lift before you commit the budget.
Why Insights by Solaris
Founded by former SharkNinja analysts, we treat promotions as the financial commitments they are, not just marketing campaigns. Our plug and play model and US time-zone team give you connected promo intelligence that guides you before you launch, supports you during execution, and gives honest answers after.
Who it is for
FMCG, CPG, retail, and consumer brands whose trade and promotional spend is growing faster than results.
Why is my promotion ROI dropping?
Usually because sales, retailer POS, and finance data are disconnected, so nobody sees the true baseline or the real lift.
What is incremental lift?
It is the sales caused by a promotion minus what you would have sold anyway. It is the only honest measure of promo success.