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insightsbysolaris.com

Pricing analytics helps you set and protect prices that maximize revenue without losing volume. We analyze price elasticity, competitor positioning, and promotional effectiveness, and we monitor for MAP and UPP violations that quietly erode your margin and brand positioning across every retail channel.

Price optimization that protects volume
We study how the market actually responds to your price, not how you assume it will, so you can raise price where demand allows and hold it where volume is fragile. That means pricing decisions backed by elasticity data and competitor context, not guesswork.

MAP and UPP monitoring and enforcement
A single retailer selling below your policy triggers a chain reaction: price-matching algorithms follow within days, your price anchor drops in the shopper’s mind, and authorized retailers lose margin and shelf commitment. We provide automated price monitoring across channels, including Amazon and Walmart Marketplace, with the seller identification and documented evidence your team needs to enforce policy before the damage spreads.

Why brands trust Insights by Solaris
Founded by former SharkNinja analysts, we understand how pricing integrity drives brand value in retail. Our plug and play model and US time-zone analysts give you real-time pricing intelligence without an in-house team, so violations get caught in hours, not weeks.

Who it is for
CPG, consumer electronics, FMCG, and e-commerce brands protecting premium positioning and margin across US and UK retail.

What is the difference between MAP and UPP?

MAP controls the advertised price. UPP controls the actual selling price and is set by the brand alone. UPP is stronger but needs consistent enforcement.

. Automated monitoring can flag violations within hours, giving you time to act before other retailers price-match.