Market share analytics tracks your brand, category, and product share across channels so you can see exactly where you are winning and losing. The real insight is at the retailer level: a healthy-looking national share can hide the fact that you hold 28 percent at one chain and 3 percent at another, one buyer decision away from trouble.
Why retailer-level share beats national averages
National share averages your wins and losses into a number too broad to act on. We track share account by account, so you see which retailers are your biggest growth opportunity, which are your biggest vulnerability, and where a competitor is gaining even two or three points before it ever reaches your national figure. Retail buyers think in their own store’s share, so this is the data that wins line reviews.
Share of shelf and category gaps
We pair sales share with share of shelf, your percentage of physical space in a category, to reveal problems and openings. High shelf space with low sales points to an execution issue. Strong sales with little shelf space is a case for negotiating more room. We also surface distribution gaps where you have zero presence and category volume is high.
The Solaris advantage
Founded by former SharkNinja analysts, we know how category buyers at Walmart, Kroger, Target, and Amazon read the numbers. Our plug and play model and US time-zone team give you retailer-level share intelligence without the overhead of an in-house analytics function.
Who it is for
CPG, FMCG, consumer electronics, and retail brands competing for share and shelf across key US and UK accounts.
Why does retailer-level share matter more than national share?
Because national averages hide account-level wins and losses, and buyers only care about your share in their own stores.
What is the difference between market share and share of shelf?
Market share is your percentage of category sales. Share of shelf is your percentage of physical shelf space at a retailer.