Market Share Analytics Service for CPG and Retail

Our Market Share Analytics Service tracks your brand, category, and product share across channels, so you can see exactly where you are winning and losing. The real insight sits at the retailer level, because a healthy national share can hide the fact that you hold 28 percent at one chain and 3 percent at another, one buyer decision away from trouble.

Why national share misleads brands

National market share averages your wins and losses into a number too broad to act on. It hides concentration risk, rewards the wrong behaviors, and obscures a competitor gaining ground at a single key account.

Retail buyers do not think in national terms. They care about your share of their category in their stores, which is exactly where the real strategy lives.

What our Market Share Analytics Service measures

Our Market Share Analytics Service measures your share of category sales at each retail account, so you see which retailers are your biggest growth opportunity, which are your biggest vulnerability, and where a rival is gaining even two or three points before it reaches your national figure.

Syndicated leaders such as NielsenIQ and Circana provide much of the underlying category data, and we turn it into a buyer-ready story for each account rather than a raw feed nobody reads.

Share of shelf and 2026 category gaps

We pair sales share with share of shelf, your percentage of physical space in a category, to reveal problems and openings. High shelf space with low sales points to an execution issue. Strong sales with little shelf space is a case for negotiating more room.

Private label pressure has grown at every major retailer since 2022, and that threat is category and retailer specific. Retailer-level tracking shows exactly where store brands are encroaching and where you remain dominant.

Who our Market Share Analytics Service is for

Our Market Share Analytics Service supports CPG, FMCG, consumer electronics, and retail brands competing for share and shelf across key US and UK accounts.

Founded by former SharkNinja analysts, we know how category buyers at Walmart, Kroger, Target, and Amazon read the numbers. You get retailer-level share intelligence through a plug and play model, with analysts in your time zone, and none of the overhead of an in-house function.

How our Market Share Analytics Service works

Our Market Share Analytics Service pulls category and share data for each of your retail accounts, then turns it into a buyer-ready view of where you win, where you lose, and where a competitor is moving. We combine syndicated data with your own performance so the picture reflects reality, not a single source. Because the framework already exists, you get answers in days, not quarters.

You receive share tracking by account, category, and SKU, share-of-shelf comparisons, and clear flags on distribution gaps and private-label pressure. An analyst aligned to your time zone reviews the trends with you and helps you build the data narrative for line reviews and buyer meetings.

As you add accounts and categories, the same plug and play model scales with you, without added software or headcount. The output is never a raw feed. It is a clear decision about which account represents your next point of growth and which one needs defending first.

Get started

Ask us to map your share by account and our Market Share Analytics Service will show you where your next point of growth is hiding. Explore our sales analytics and strategy planning services, or read the retail analytics FAQ. Get a free scope today.

Frequently Asked Questions